This project is a branding exploration inspired by the sculptural philosophy of Arne Jacobsen. I created a fictional contemporary furniture brand called FORMA, rooted in mid-century modernism and reinterpreted through today’s values of sustainability and comfort. The project includes brand guidelines, packaging, posters, a digital campaign, and motion design. All visual identity, layout, and production work were developed by myself, focusing on the translation of Jacobsen’s timeless forms into a cohesive brand system.